Dr. Suess' real name was Theodor Geisel |
So what did you resolve to do this year? Did you resolve to stop making resolutions? Because that's one of my favorites. If you fail, well, you didn't really set out to accomplish much in the first place. But by failing to keep up your resolution to not make any resolutions, didn't you ultimately resolve to do something? So you can feel good about that, and then go about the new year with a great sense of satisfaction. Just don't think about it too hard.
I used to resolve, in my younger days, not to step in any dog poop in the new year. Not that it happened all that often, but man did it suck when it did. I mean, what a way to ruin your day, not to mention a shoe. But now everyone is so PC about their dog's poop that they pick it up most of the time, so the "opportunity" to step in it has been virtually eliminated. I needed a new resolution. I needed one that was easy enough to attain. I mean, why set yourself up for failure? The new year should be a positive experience, not a bummer. Who wants to get to the end of the year and go, "Well, let's see...I didn't lose any weight. I didn't read 'War And Peace'. I didn't volunteer at the homeless shelter. I didn't even pick up my dog's poop unless I thought someone else was watching. I am a terrible, worthless person."? Nobody wants that at the end of the year. So I finally found a resolution that is not only constructive (more on that later), it is easily attainable. Life is hard enough. Why make yourself miserable? Go for the low-hanging fruit. Set reasonable goals, then feel great when you accomplish them. Read "War And Peace"? Who has time for that? Resolve to take more naps instead. That is a win-win situation. You accomplished an important goal that you established at the beginning of the year, and you feel great after a nap! If someone calls you lazy for sleeping all afternoon, ask them, "How many of your New Year's resolutions did you accomplish today? Uh huh, that's what I thought. Now who's lazy?".
But the best and most constructive resolution you can make, and you can totally steal this from me if you want, is to drink more beer this year. I know what you are thinking, "But Fred, drinking has already cost me my marriage!". OK, so maybe that person doesn't need to drink any more beer. (But on the upside, they do have some extra time on their hands these days....) But the rest of you need to step it up. You have helped fan the flames of the biggest growth period in the history of American craft beer. Now what are you going to do, just expect it to take care of itself. Is that how you would raise a child? "So since you can walk now, and it looks like you can feed yourself, I guess my work here is done. Here's box of those Cheerios you seem to like so much. Have a nice life kid." No, you can't do that. You made this baby, now take care of it. And I am not talking about real children, I am talking about beer. Thanks to your nourishment and encouragement, these great breweries grew up over the last few years. But they still need you, and now more than ever. So that is why I am offering you, free of charge, my fail-safe New Year's resolution. The one I have succeeded in attaining for years and years, which is to drink more beer in the coming year. You can thank me later.
But how can I claim that this resolution is in the least bit "constructive"? Because by getting out and drinking more beer, there are so many things you can learn. For example, you will go out and meet many new people. Some of whom, you will learn, are wonderful people, and they will become new friends. Some of them...well, they help you learn to choose your words carefully, and help you appreciate that you are not that miserable and insufferable of a person. That is some valuable learning right there. They don't teach that in schools. Thank you, beer. Thank you so much.
In addition to the valuable social lessons and personal insights beer provides, it also brings happiness. If I have to explain that to you...well, what in the hell is so hard to understand? Beer tastes great and makes you feel good too. And beer tastes better than ever now. There has never been a better time in history to step it up and drink more beer. This is the golden-est age of brewing that Earth has ever known. If you were going to pick one time where you said: "You know, I really want to put forth a strong effort to drink a lot of beer. More beer. Better beer. More of it and more often.", this would be the time. So what are you waiting for? Are you waiting for someone to tell you when and where you might start the new year off right? Then you came to the right place....
- Tomorrow the new Taco Mac in Roswell opens on Holcomb Bridge Rd. This is basically a replacement for the older and smaller Ellard Village location that just closed. The new one (we call it East Roswell, not "new Ellard") is across the street and about one mile closer to GA 400. Stop by and soak up that new store smell. I may have a special beer...but that is a secret.
- Friday at Lindbergh we start a trio of Heavy Seas firkins to be tapped on consecutive Fridays. The first one is a Loose Cannon IPA. They always dry-hop their firkins of Loose Cannon, so stop by and see what this one has in store for you. LC is one of the best and most solidly consistent cask beers we ever get.
- On Wednesday the 11th (next week!) in Decatur we are tapping the Heavy Seas Loose Cannon cask that I helped make in Baltimore in November. This cask has juniper berries, bay leaves, rosemary and cardamom added to it, plus it was dry-hopped with east coast Cascade and Centennial hops. I am very excited to try it, obviously. I helped make the thing, and have been waiting to taste it for six weeks now. There will be two other Loose Cannon casks in two other bars in Decatur that night. One of them was made at the same time I was at the brewery by my friend Jason. So if you love hops, cask beers, pirates, and life in general, then join us for the mini-pub crawl/Loose Cannon Bonanza next Wednesday. It starts at Taco Mac at 6:00 pm. It ends when you say it ends.
- Cask number two in the Friday trio at Lindbergh is Heavy Seas Peg Leg Stout at on the 13th.
- Cask three of the trio is Heavy Seas Below Decks Barley Wine at Lindbergh on the 20th.
PS-- Beer also teaches us a lot about history, geography, agriculture, economics and science. It's all in there, so in all seriousness, why crack open a book? Just crack open a beer. And another one, and another....