Tuesday, November 30, 2010
So in addition to Thanksgiving, we had that Discovery Channel viewing party on Sunday the 21st. Huge success. Yes, on a Sunday at 10:00 pm. You offer people rare and crazy Dogfish Head beer and they show up. Hey lonely people without any friends! I just gave you that advice for free. You're welcome. Get a bunch of crazy beers together and put the word out. All of a sudden you're popular. It's like magic, but not fake. So the show has already been moved to Monday nights at 10:00 after just two episodes. Remember what I said about sharks not being prime-time material back in the day? Well it looks like beer is poised to kick some shark ass. Unless those sharks have laser beams attached to their heads. Then beer would be in trouble, because who can deal with sharks with frickin' lasers? I mean, really? Plus, I discovered that the show where they drive trucks over a road of solid ice is on The History Channel, not Discovery. What is historical about trucks on ice? Stupid. I also pretty sure that Bear Grylls show is on History too. What a lame show. How am I expected, as a viewer, to believe that this guy is in actual danger when there is a f---ing camera crew following him? How stupid do they think we are? "OK, this is a real dangerous situation here. Except over there is Bill with the camera....And the director is on his cell phone. Sally is holding the microphone, drinking a latte from Starbucks. Oh, here comes the caterer. Thank god, because I am starving. Cut! Hey Bear! (If that is your real name there....ahem...Todd...cough!). Put down that slimy piece of animal shit and come have a falafel!" Really dangerous situation there. I am sure that falafel is going to be hot. Careful pal.
We are currently deep into our He'Brew Jewbilation event at Mall of GA. They have tapped 6 rare kegs over 6 consecutive days, and killed them in 1-3 days each so far. They only have 2 more to go, with # 7, the Jewbilation 14 getting tapped tonight. The whole thing starts up again at Crabapple, Kennesaw and Newnan on Wednesday of this week to coincide with Hanukkah. So go tell Veronica, have a happy, happy.....what, no Adam Sandler fans out there? The Hanukkah song? Tough crowd. So get your people together and check out these stores from December 1st through the 8th. There will some great beers that you will probably never see again. I have done my part. Now it's up to you to finish the job.
On Friday we are doing the Lenny's Mania (previously called Lenny's 3 Ways, but apparently some of you have dirty minds and were not entirely sure of what you were being invited to) at Canton. I will be up there if anybody wants to have a beer with me. You just might learn a little about beer packaging and serving methods and their impact on flavor. Tim (our guy in Canton) has some other specialty He'Brew beers to bust out, so like I have said in the past, please plan ahead. You forget about safe transportation, you just might wake up looking at the wrong kind of bars.
That's all for now. I am off to Charlotte today for some work stuff. I am also going to a Chimay beer dinner tonight, so that isn't going to suck. Pretty psyched about that as you can imagine. "Why, yes. You can just stand there and keep refilling this glass with Chimay all night. I thought you'd never ask." Take it easy folks. I will be back in touch soon.
Friday, November 19, 2010
I have hats and really cool key-chain bottle openers to give away. So try to stay a little bit sober this Sunday and come out to watch a great show and drink this rare and historic beer. See you there.
Wednesday, November 17, 2010
But I will be watching Brew Masters on Sunday night. Want to watch it with me? 'Cause there's a big slumber party at my house! Wrong. We are having a viewing party at The Fred. Here is the deal:
- The first episode centers on the brewing of a wacky stout of some sort. It was brewed to commemorate the 40-year anniversary of Miles Davis' Bitches Brew. Don't know who Miles Davis is? Then you no longer have to wonder if you are cool or not. (Hint: You're not, sorry.) The beer is inspired by the album and its groundbreaking fusion of jazz, rock & funk. The beer is a blend of mostly Imperial Stout blended with a honey beer flavored with gesho root. No, I do not have any idea what a gesho root is either, but thanks for asking.
- We will kick off the evening around 7:30 or 8:00-ish with some Bitches Brew music to get everyone in the mood, followed by some educational beer programming on the TVs. Libations will be DFH Chateau Jaihu & Chicory Stout drafts, some Palo Santo Marron and Red & White bottles. We may, and I stress MAY, have a small keg of the Bitches Brew. It is leaving Delaware on a truck today that is supposed to arrive on Friday. If that happens, we will have the keg. If this truck (they make multiple stops, not straight from DE to ATL) shows up late Friday or on Saturday, no DFH Bitches draft. I understand that this is a deal breaker for many of you. I will try to notify you all here as soon as I find out the good news. No post between now and then, no Bitches Brew. but it isn't like The Fred isn't loaded down with special beer any way, so we won't cry if it doesn't show.
- At 10:00 we will watch the Brew Masters show on Discovery. Yes, 10:00 pm on a Sunday. Where did you expect a beer show on Discovery to debut? Friday at 8:00? That is prime time to watch trucks drive on ice! Or sharks. Do you want to watch a beer show in prime time some day? Then you should be sure to support this one, because this is your chance. Watch it. DVR is cheating. E-mail the station and tell then how much you like it. If they can milk extra ad dollars out of this thing by moving it to a better time slot, they will. What if Shark Week got replaced by Beer Week? Can you imagine that? This, readers, is where it starts. Sharks were not always prime time, and I am still baffled by the popularity of trucks on icy roads. I drove a Ford Escort on icy roads in Michigan for years and no one made a TV show about me. Now the pawn shop show, that I can watch. Quality programming there.
- Free stuff! A package from Milton, DE arrived at the office today. I am not there, so I have no idea what is in it. But whatever is in it will be for any attendees Sunday night. I will open it up around 9:00, but don't get too excited. I expect it to be bottle openers and stuff like that. Hats and t-shirts? Maybe. Depends how big the box is. It will not be full of free beer and locks of Sam Calagione's hair, so keep it in your pants beer geeks.
- The first of the eight days of He'Brew craziness starts Wednesday at Mall of GA Taco Mac. Eight different beers tapped on eight different days. Read the last couple of posts for more details. Remember that these are small kegs and will not last more that a day or two. You can taste new batches of the last six recipes for He'Brew Jewbilation, their anniversary strong ale. These are made with the number of hops and malts that correspond to the year's anniversary, and are all different. Start on Wednesday with Jewbilation 8 (eight malts, eight hops, 8% ABV). On the seventh day you will get the new version, Jewbilation 14 (yes, 14 malts, hops & ABV). The eighth day will be Vertical Jewbilation, a blend of 8 through 14, barrel aged in sazerac barrels. Three more stores launch the same series December 1st: Crabapple, Newnan & Kennesaw.
- Fred & Peter's All-Star Holiday Extravaganza beer dinner is selling fast. At last count there were 14 seats left out of 50. The event is Tuesday, December 7th at The Fred. I gave you a link to the menu last week. It looks pretty awesome if you ask me.
- The Beer Connoisseur Magazine One-Year Anniversary Party is Wednesday, December 8th at Deckard's. Tickets are $40 each, and HERE IS A LINK to the info. There are certainly some bells & whistles for the price tag. We are simply the venue for this event, so you need to open this up to find out more and who to pay. They are looking for someone to don the Santa suit for their birthday event, so if you are jolly and feel like drinking beer through a fake beard, call the number for the BC mag people. They would love to have as many Santa's as possible I imagine. And if you want to wear your birthday suit to a Santa event, I think the people at Cinemax may want to do a show about you.
Friday, November 5, 2010
- Tonight there is a cask of Abita Vanilla Turbo Dog at Metropolis. Scott from Abita will be there with some freebies. Go meet Scott. He's a good man to know.
- Tonight is The Fred's one-year anniversary. There will be a cask of Rogue Brutal Bitter upstairs and a cask of Terrapin Moo-Hoo downstairs. There will also be a bunch of special beers on tap & in the bottle downstairs. Need more details? Show up.
- Next Friday the 12th is the Kennesaw store's three-year anniversary. Here's the line up: Terrapin Moo-Hoo cask, kegs of Founders Breakfast Stout, the Left-Hand/Terrapin collaboration Oxymoron, Brooklyn Detonation, Terrapin Hopzilla, DFH Chateau Jaihu, Red Brick Vanilla Gorilla, Bell's Sparkling Ale & Smuttynose Really Old Brown Dog. That is not a really old keg of Smutty OBD by the way. That is a special high gravity brown ale from Smuttynose; more like an old ale than a brown ale. Very rare. That is pretty stellar line-up.
- Also on the 12th you can meet Jeremy Cowan, owner and founder of Shmaltz Brewing. If you are not a big beer label reader, you may not recognize the name of Shmaltz. They are the brewers behind the He'Brew & Coney Island brands. Jeremy has written a book about the formation of his company, which literally started with cases of beer being hand delivered by Jeremy. His story is also unique in the aspect that when you think of beer magnates, not a lot of Jewish names pop up right away. If you are able to get a copy of his book, he will be available to sign them. They will have a few copies of the first run on hand for purchase. There are only 150 in existence right now, but the first big printing is happening very soon. And.....there will be special beer, of course. More about this guy's beer in a minute.
- On Sunday the 21st we are going to have a viewing party of a new Discovery Channel show called "Brew Master". Basically the show is going to feature Sam Calagione, the mastermind behind Dogfish Head, and the crazy things that he does around the globe. Sam is known for using odd ingredients, ancient recipes, brewing with other renown brewers and brewing in exotic places. So imagine all of that in front of a camera. He is also a really intelligent and engaging person with an infectious wealth of knowledge about everything beer. It should be a cool show. The viewing party details are getting fleshed out right now, but here is the basic framework: The first episode involves the brewing of Bitches Brew, which was made to commemorate the 40th anniversary and release of the landmark Miles Davis album of the same name. So the evening will involve some Miles Davis, maybe a viewing of the documentary "Beer Wars", and then the Brew Master show on Discovery. Oh, and some free stuff. Plus some wacky DFH beers. Will we have a keg of Bitches Brew? Maybe....But if we don't, attendees will get an invite to a private event when the beer shows up. Stay tuned for more details as they come into focus. This will take place at The Fred and should run from 7:30 to 11:00 pm.
- Every year there is a new He'Brew Jewbliation to commemorate their anniversary. This year we have Jewbilation 14 to mark their 14th anniversary. It is made with 14 malts, 14 hops and is 14% alcohol. Last year's Jewbilation 13 was made with 13 malts, 13 hops....you get the picture. The beers are outstanding.
- This year they re-brewed the recipes of all of the Jewbilation beers going back to Jewbilation 8 (8 malts, 8....). We are going to serve each one on a consecutive day leading up to Vertical Jewbilation on the 8th day. What, you may be wondering, is Vertical Jewbilation? Read on.....
- They took some of each Jewbilation 8 through 14 and blended them together. Sounds good, right? Then they aged that beer in a sazerac barrel. Now it is a 10.5% barrel-aged blend of seven different recipes that is ready to rock your world.
- We are starting this event at Mall of GA on Wednesday, November 24th. Why? Because that coincides with the holiday shopping season. After that mess, everyone needs a strong drink to squelch the desire to kill mass amounts of people brought on by all of that god-damned Christmas music everywhere. Why do we all have to listen to that same music every year for six weeks? It is not that good! What other collection of 28, maybe 32 songs would anyone even attempt to bear at any other time? Let's take Led Zepplin's first four albums. Classics. We can all agree on that, right? Now put them on Shuffle, and listen to nothing else, and tell me how you feel about "Misty Mountain Hop" in six weeks. I hate Christmas music. Hate it. Play it for a week and I could deal with it small doses. SMALL doses. "Gee...how can we make a mall experience suck even worse? I got it! Play this shit all day and night for basically ever!" And can't someone make a Christmas soundtrack for the South? Why are we hearing "Let It Snow"? Have you been here when it snows? It shuts down the whole city! We don't want that. "Walking In A Winter Wonderland"? Where? It's gray and rainy here in the winter. That's not a wonderland, pal. Make a Christmas song aboud cold rain and not having a warm enough jacket because it's only like that once in a while. Call it, "Jesus Christ! This Sucks!". More of a rock song really.....
- The other three stores participating in this eight-day beer bonanza are Crabapple, Newnan and Kennesaw. They will be starting on Wednesday, December 1st. Why? Because that coincides with Hanukkah, which may or may not have terrible music. I am not aware that it does, but I am not aware that it does not either. So...the jury is still out on that one.
- Please remember that these beers are not going to be on tapped all at once. Each keg is only good for about fifty 11oz. pours. So the Jewbilation 8 getting taped on Day One may be gone by the time they tap Jewbilation 11 on Day Four. In addition to that, the stores are spread out geographically to draw customers from the entire region, not just the immediate vicinity. Not to mention, you would not want to sit down and drink all of these beers at once. You would be babbling incoherently and most likely piss your pants. Please enjoy Jewbilation 8 through Vertical responsibly.
- Intrepid credit seekers may be wondering about these beers being "new credits" since they are old recipes. The answer is "yes". Jewbilation 10 will be named Jewbilation 10 '10, for example, to indicate that this is the recipe for Jewbilation 10 brewed in 2010, not 2006 when it was originally produced. All of the Jewbilations numbered 8 through 13 will have that special "10" and be completely new credits. Any questions? Yes, you, in the back......I see. The question was, "How did you come up with such an awesome idea?" Well, ma'am, it wasn't my idea. The guys from the brewery cooked it up. Yes, they are geniuses, I agree.
- San Diego and its breweries were 100% awesome. Plan a trip as soon as possible. Use one of the multiple van services that do brewery tours. We saw two companies where that is all that they do. They take people around to some of the 30 breweries in San Diego County.
- I lost my camera. It was (maybe still is?) full of pictures of Stone, Lost Abbey, Green Flash, Pizza Port in Solana Beach, Alesmith and Ballast Point. The last place I had it was at the counter at Ballast Point, gathering up beer and t-shirts and Bloody Mary mix. Must have left it on the counter or something. I am beyond angry with myself, because I don't lose things. I have had the same sunglasses since 2007, and they were half the price of that camera. In fact, if you see me put my sunglasses down, please steal them. I want a new pair, but can't exactly justify that while I have a perfectly good pair that I am just bored with. Not to mention, now I need a new camera, so actually, don't steal my sunglasses. I need them for a little while longer now.
- Beautiful city, amazing beer, lots of personal tours and tasting and free beer, free beer, and more free beer. Then we paid for a lot of beer, went to the Chargers/Titans game (great seats--too bad I can't show you a picture!) and came home on Monday.
Have a great weekend everyone. Don't be at mad at me about the loss of the pictures. I am mad enough at myself for all of us. Luckily there are no major trips or events planned between now and when I will be able to buy another one. See ya.