Tuesday, November 30, 2010
Eight Crazy Nights
So in addition to Thanksgiving, we had that Discovery Channel viewing party on Sunday the 21st. Huge success. Yes, on a Sunday at 10:00 pm. You offer people rare and crazy Dogfish Head beer and they show up. Hey lonely people without any friends! I just gave you that advice for free. You're welcome. Get a bunch of crazy beers together and put the word out. All of a sudden you're popular. It's like magic, but not fake. So the show has already been moved to Monday nights at 10:00 after just two episodes. Remember what I said about sharks not being prime-time material back in the day? Well it looks like beer is poised to kick some shark ass. Unless those sharks have laser beams attached to their heads. Then beer would be in trouble, because who can deal with sharks with frickin' lasers? I mean, really? Plus, I discovered that the show where they drive trucks over a road of solid ice is on The History Channel, not Discovery. What is historical about trucks on ice? Stupid. I also pretty sure that Bear Grylls show is on History too. What a lame show. How am I expected, as a viewer, to believe that this guy is in actual danger when there is a f---ing camera crew following him? How stupid do they think we are? "OK, this is a real dangerous situation here. Except over there is Bill with the camera....And the director is on his cell phone. Sally is holding the microphone, drinking a latte from Starbucks. Oh, here comes the caterer. Thank god, because I am starving. Cut! Hey Bear! (If that is your real name there....ahem...Todd...cough!). Put down that slimy piece of animal shit and come have a falafel!" Really dangerous situation there. I am sure that falafel is going to be hot. Careful pal.
We are currently deep into our He'Brew Jewbilation event at Mall of GA. They have tapped 6 rare kegs over 6 consecutive days, and killed them in 1-3 days each so far. They only have 2 more to go, with # 7, the Jewbilation 14 getting tapped tonight. The whole thing starts up again at Crabapple, Kennesaw and Newnan on Wednesday of this week to coincide with Hanukkah. So go tell Veronica, have a happy, happy.....what, no Adam Sandler fans out there? The Hanukkah song? Tough crowd. So get your people together and check out these stores from December 1st through the 8th. There will some great beers that you will probably never see again. I have done my part. Now it's up to you to finish the job.
On Friday we are doing the Lenny's Mania (previously called Lenny's 3 Ways, but apparently some of you have dirty minds and were not entirely sure of what you were being invited to) at Canton. I will be up there if anybody wants to have a beer with me. You just might learn a little about beer packaging and serving methods and their impact on flavor. Tim (our guy in Canton) has some other specialty He'Brew beers to bust out, so like I have said in the past, please plan ahead. You forget about safe transportation, you just might wake up looking at the wrong kind of bars.
That's all for now. I am off to Charlotte today for some work stuff. I am also going to a Chimay beer dinner tonight, so that isn't going to suck. Pretty psyched about that as you can imagine. "Why, yes. You can just stand there and keep refilling this glass with Chimay all night. I thought you'd never ask." Take it easy folks. I will be back in touch soon.