Sunday, August 16, 2009

No, Summer's Not Over. The Beer Just Got Better.


Hey folks. Not a ton of stuff to talk about today, but I just wanted to recap a few things from last week and remind you about this week's events.
  • We had our first beer dinner in Newnan on Tuesday with the fabulous beers from Left Hand. The turnout was great in quantity and quality. Those folks always have a good showing. If I had to guess, I think the group was pretty split on their favorite beer between the 400 Lb. Monkey and the Nitro Milk Stout. Keep your eyes peeled for a keg of Coney Island Barrel-Aged Human Blockhead coming your way if Newnan is your home store. There are only two of them, and one should be there next week at the latest.
  • We were also invited to Sweetwater on Friday to be present when the Upper Chattahoochee Riverkeeper received their check from the proceeds we raised for them in June. We were not the only participants in the fundraiser, but Taco Mac alone raised over $25,000. So, if you contributed to that in any way, I watched your money get into the hands of the people it was intended for, and they were very happy. Great job Atlanta.
  • This week is part of your "fall primer". The Falcons had their first pre-season game, Michael Vick is no longer unemployed(if anybody even cares about that anymore), and Oktoberfest beers are just starting to arrive. Remember that Red Brick has keg-conditioned some of these for our stores with beer engines, and we will be serving Red Brick Oktoberfest keller-bier style at those 5 stores. What 5 stores? Metropolis, Mall of GA, Canton, Decatur and Woodstock. This is the inaugural cask for the new beer engine in Woodstock. Also don't forget that Atlanta Brewing Co. personnel will be on had at each location to meet n' greet our customers. I hope that you can add this to your calendars this week, as this is a rare opportunity to taste a darker lager beer served in the old method. I have a thing at Philips Arena until about 6:30, so look for me at Metropolis around 7 pm. Otherwise, plan on these kegs getting tapped at 6:00 pm.
  • Last but not least, if you are still unaware of the changes coming 9/1/09 to the Passport Club, you need to get up to speed. If you do not receive the Taco Mac newsletter e-mail that my co-worker and all-around goofball, Marie, puts out, then please let us know. We are making massive upgrades to the ever popular, yet slightly flawed system. There was a lot of planning and dial tweaking to get this thing right. So many new features will be available to make it more rewarding and interactive for the customers. We are very happy and excited to be releasing this for you current and future members. If you do not get Marie's newsletter, then e-mail us using the "Comments" section of the Taco Mac web site and we will make sure that you start receiving them.
That is all I have for you today. Sorry that it is all work and no play, but I have a 2-day training class Monday & Tuesday that is going to take up 2 full work days, so I am a little short on time tonight. Have a great week, and I will talk to you soon.

From My September Trip-Sierra Brewhouse

From My September Trip-Sierra Brewhouse
This is the top floor of the brewhouse, with buckets of fresh hops about to go into the kettles.